The world of television and advertising is evolving quickly. The largest content creators, distributors and brands are all vying for new ways to engage the next generation of viewers. Presented by two media innovators - TripleLift and Advertising Week - Spotless brings you in-depth conversations with the leaders who are driving this evolution.
The next two years will decide the winners and losers of the next two decades in the streaming wars. Take a listen.
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Twitter: How can you engage your audience in a meaningful way? Twitter's Head of North American Content Partnerships, Sarah Rosen, has the answer, along with her take on what's ahead for Twitter at the 2022 FIFA World Cup.
PepsiCo: As Katie Haniffy, Senior Director and Head of Media Strategy & Investment at PepsiCo says, "At any given time, somebody can be thirsty." At PespiCo, everything starts with the consumer.
AMC Networks:
President, Commercial Revenue & Partnerships at AMC Networks, Kim Kelleher, shares what's possible when you put the viewer experience first and offers insights into the common threads across AMC's hit programming.
Gravity Road
: How can the quality of advertising experiences match that of television content? Mike Florence, Global Head of Planning at Gravity Road, explores the answer and more.
Gray Whale Gin
: Gray Whale Gin's Co-Founder & CMO,
Jan Livingston-Mokhtari, discusses the power of media, entertainment & storytelling when creating a brand with purpose.
Modern Films: As viewing habits shift, film distribution companies must adjust to a new landscape. Eve Gabereau, Founder & CEO of Modern Films, shares what it takes for a film to resonate with today’s audience.
Samba TV:
The future of measurement is evolving and marketers need to adapt. Hear what Ashwin Navin, Co-Founder & CEO of Samba TV, says about the critical role measurement is playing as CTV proliferates.
Hulu: Hulu's SVP and Head of Marketing, Scott Donaton, shares the biggest driver behind Hulu subscriptions and the impact meaningful storytelling can have on viewers.
Susie Essman:
The
comedian and actress takes us on a hilarious journey, from stories about her early career to a sneak peek into the upcoming 11th season of Curb Your Enthusiasm.
Soyoung Kang:
Understanding the consumer is a must when it comes to advertising. Hear eos’ CMO share three key details the beauty brand implements to engage with their audience.
Sarah Kate Ellis
: GLAAD’s President & CEO discusses the importance of LGBTQ inclusion in advertising and shares insights from powerful campaigns her organization has led.
Minjae Ormes: Visible’s former CMO shares the successes and challenges of launching the first all-digital wireless carrier in the U.S. and gives insight into their clever marketing strategies.
Shenan Reed: What does it take to get back to the art of advertising? L’Oréal’s SVP, Head of Media passionately shares her perspective on advertising and the consumer experience.
Wendy Aldrich:
Universal McCann’s EVP, Managing Partner shares how much risk brands are willing to take when it comes to testing new platforms and diversifying their media mix.
Kirk McDonald:
As the television landscape transforms, brands must adapt. Hear what GroupM's North American CEO has to say about advising brands when it comes to innovation.
Kevin McGurn: While brand safety is a barrier for many content providers, Vevo’s President of Sales & Distribution shares their data-driven approach to creating a premium environment for advertisers.
Tara Walpert Levy: The VP, Americas Agency & Brand Solutions speaks to the importance of the tools YouTube uses to ensure the platform meets the safety standards of its customers and viewers.
Dan Robbins: Hear Roku’s VP of Ad Marketing & Partner Solutions discuss their mission to help consumers, advertisers, & content owners make the most of the shift to TV streaming.
Peter Naylor: A Snap is worth a thousand words! The VP of Americas at Snap discusses the continued advances in technology that offer brands a new level of advertising.
Nicole Clemens: The President of Paramount TV Studios shares her thoughts on premium content, storytelling, and the evolving relationship between film and television.
Lisa Holme: Group SVP, Head of Content & Commercial Strategy for Discovery+ talks subscription-fatigue, successes & challenges of launching a streaming service, and a look at upcoming binge-worthy content.
Michael Kassan: The Chairman and CEO of MediaLink talks consumer trends, viewing behaviors, AVOD vs. SVOD, and shares his views on the future of events.
Krishan Bhatia: Listen to NBCU's EVP of Business Operations & Strategy discuss how to successfully launch a new streaming service during a pandemic..
Bonin Bough:
Evolving in the digital age isn't easy, unless you’re Bonin Bough. Listen to lessons from a marketing guru on how to constantly connect with consumers.
Julie DeTraglia:
Listen to Hulu's Head of Research & Insights unpack the future of streaming TV and how to engage the next generation of consumers.
Edgar Hernandez & Justin Killion:
Two industry experts discuss what it takes to ensure Complex remains atop the food chain as a modern media & entertainment conglomerate.
Steve Stoute:
Translation's founder & CEO is both a culture curator and a genius brand maker. Listen to his take on the future of media & entertainment.
Thai Randolph:
Listen to the newly-minted COO at Kevin Hart's LOL Network discuss the future of TV and how being diverse by design gives them an advantage in comedy.
Sarah Stringer:
Amplifi’s EVP of US Media Partnerships discusses how brands use innovation to break through. (Served as Carat’s Head of Innovation at the time of the recording.)
Jeff Imberman:
Learn more about what it takes to build and cultivate a niche audience, while executing cross-platform partnerships with major networks.
Samantha Glynne:
Fremantle's SVP of Branded Content goes deep when discussing what it takes for a brand to win awards while still connecting with consumers.
Noah Hawley:
As Executive Producer, Creator, Writer and Director of Fargo, learn more about Noah's thought process to create content that connects with viewers.
Dr. Duane Varan: Ever wonder why we feel one thing and say another? MediaScience takes an academic approach to answering that question when it comes to media consumption.